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New research reveals less popular destinations set to become more popular in 2016

by Ray Clancy on February 19, 2016

Some overlooked destinations around the world are set to become more popular in 2016, according to a new analysis of travel demand changes over the last two years.

Queens in New York is set to overtake Brooklyn as the most popular destination for visitors staying in the city’s outer boroughs with a 150% increase in demand since 2013 with people liking its eclectic food scene and boutique hotels.

Dallas is also expected to see a rise in demand following a 40% increase since 2014, the research from Hotels.com also says. It suggests that the city is popular due to shopping and the arts and also a campaign to attract more diverse visitors.

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In third place on the rising demand table is Anaheim which is growing faster than any other major destination in California with 40% growth in 2015 compared to the previous year, then Milwaukee in fourth place due to a 70% rise in visitors in the last two years.

Cities in Oregon are place fifth and Buffalo in sixth place with a 90% increase in visitor demand which the survey says it due to the development of its waterfront area and its growing reputation as a foodie destination.

Mexico is placed seventh with major destinations such as Mexico City, Cancun and Riviera Maya seeing a surge in tourism in recent years. The report says this is expected to continue and also spill over to other cities this year. Since 2013 cities such as Ciudad Juarez has seen more than a fourfold increase in travel demand and Tijuana more than three-fold increase.

Phuket in Thailand is next. The country’s tourism council is expecting a record 30 million visitors this year but it’s not just Bangkok that is attracting travellers. Phuket, the country’s largest island, has experienced significant increase in travel demand with a rise of 70% over 2014.

Less well known locations in Canada are projected to see more demand in 2016. While Ontario, which is home to top destinations such as the Niagara Falls and the city of Toronto, will still be popular, the report suggests lesser known destinations such as Toronto’s neighbour Mississauga, the border city of Windsor and the scenic town of Niagara-on-the-Lake, will become more popular and see a doubling of demand.

In tenth place is the Norwegian capital city of Oslo. Known as one of the world’s cleanest cities, Oslo has experienced the largest increase in travel demand among all European destinations since 2013, up over 180%.

Travellers are more likely to seek out new offerings, attractions and experiences and want to explore unique and underrated destinations to satisfy their inner wanderlust, according to Josh Belkin, vice president and general manager of Hotels.com in North America.

“For 2016 we’re foreseeing an interesting mix of trending and often overlooked destinations with something for every type of traveller no matter their budget, climate preference, preferred language or lifestyle,” he said.

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