New Zealand launches programme to attract international students

by Ray Clancy on November 18, 2013

The New Zealand government has launched an initiative to attract more internationals to study in the country and bring their families with them.

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International education is New Zealand’s fifth largest export earner, contributing $2.6 billion to New Zealand’s economy every year

Tertiary Education, Skills and Employment Minister Steven Joyce has launched the ‘New Zealand Education Story’ which aims to provide a clear, consistent view of New Zealand’s international education industry for prospective students and their families.

‘The New Zealand Education Story profiles our innovation, our warmth and friendliness, and our place in the world with a specific focus on growing out international education sector,’ said Joyce.

There is a two minute video complemented by a marketing toolkit containing photographs, logos, branded templates and presentations that industry participants can use when marketing their education sector, institution or business.

‘New Zealand education has much to offer the millions of students around the world looking for overseas study options, as well as the countries looking for credible, high quality education partners. New Zealand offers a world class education system that focuses on innovation and creative thinking, with excellent lifestyle options in a safe multicultural environment,’ explained Joyce.

‘It is a great way to tell audiences across the globe about the unique benefits of our education in an emotionally engaging and inspiring way. By first introducing New Zealand’s high quality education offerings to prospective students and education partners through the New Zealand Education Story, our international education providers and institutions can then spend more time talking about their specific offerings within the context of the wider New Zealand brand,’ he added.

International education is New Zealand’s fifth largest export earner, contributing $2.6 billion to New Zealand’s economy every year and supporting 28,000 jobs. ‘International students are vital to New Zealand, both in terms of the economic contribution they make while they are studying in our country and particularly as ambassadors for New Zealand when they return home,’ Joyce pointed out.

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