I believe they started a direct bus service from the airport to Benidorm a few year back,if you fancy a bit of nightlife etc.
Make a nice change from the rigs and probably plenty of accomodation as things have been a bit quieter of late according to reports.
Not been down that way for a while so I dont know if the bus service is going ok on a regular basis.
Also there are lots of agencies there letting properties.
I have quite a few details on them, but not with me at present.