And work Jojo? - my guess is that it's hugely seasonal.

Its just my opinion - but to start a hotel right now you'd either need to make a HUGE profit in Summer or make money all year- and Spanish hotels on the coast generally don't make money all year. All it takes is grotty weather during a "puente" and many make a loss.

The rural hotels and "Casas Rurales" do however make money most of the year - not a lot but it is consistent.

Go inland and there's more chance of the BIG CITY populaces making weekend trips. Cities like Segovia & Avila make a fair bit of business from Madrid weekenders.

I don't know the exact numbers, but Madrid province holds a HUGE % of Spains population. I was told about 14% - and it's a tiny province.