Just a suggestion. I don't know when your undergrad dissertation is due, but if you want primary data and your target is caucasions or westerners, I would consider recruiting a group of your fellows and take your questionaire out on the street. A few hours of work on a saturday, with the promise of some beer or a dinner party will help motivate them. Place a couple in Stanley Plaza, Pacific Place, Causeway Bay (Citi Super and Lee Gardens) and maybe in front of some of the small local grocery chains in the mid-levels and of course Discovery Bay. In addition, your questionaire should have some more personal details, such as a profession catagory, age range, education level, sex etc. For instance, I am a male post graduate student in my mid 40's at HKU. That would explain where I buy my cheese. I would also consider the Fillipino maid factor. The reason is most Fillipino maids speak English, where as Indonesian maids don't and I am sure they buy the cheese, unless it is a social shopping spree on the weekend, which is why I suggested a saturday. Just something to think about. Good luck to you!

Jim