Its insidious, the constant focus on crime when there are better things to report, South Africans can be a very inward focused people and this is compounded by the fear marketing that says that if you do not have this brand or tracker in your car your children will not be safe - yes there is an advert by a well known UK brand tracker using children to sell fear to sell the product.

Fear marketing by other cleaning brands are a major cause of the increase in various other things causing problems with the water supply too - take the way waste is delt with in a large portion of South Africa, magazines such as Popular mechanics have said yes put chlorine in the toilet to 'disinfect' it and in doing so they are directly causing the destruction of the bacteria that are needed to break dow the waste water to usable components and be reused.

To see the proof borrow a copy and look on page 11 vol6 number 10 in a readers reply titled 'SAVE THE GERMS'.

This is fear marketing - buy our product because if you dont...... used sparingly it has a place but this constant barrage is unacceptable and morally reprehensible.

It would be far better to say hey - we screw up, we can fix this and here hey - look at this future, Cape Town in particular has a lot to be positive about with a new underground train system in the pre-planning stages, JHB has the new 'Pendolino' ex virgin trains uk based high speed rail system with three below ground stations coming on line within the next year and crime is actually down year on year over the whole country and especially Cape Town.

The judicial system is healthy and debate is encouraged.

There are a lot of positive things to celebrate and look forward to the future - today.

No fear marketing needed.