Culture Shock - Thailand - 'a survival guide to Customs and Etiquette' by Robert Cooper.
This is a series of books to many different countries. I bought my copy in Chapters in Canada, so I imagine it is available in good book stores everywhere.
Written mainly for business people and retirees in Thailand long term. 350 pages.
More than a 'survival guide' I think. Lots of good information on how Thai people think.
Chapter headings like - History and Religion, The People, Fitting in (includes body talk, the Wai, the Smile, Visiting homes), The Practicalities (includes Visas, Schools, Money etc etc), Having Fun (includes Fesitvals, birth, Puberty, marriage, death).
A great read. Being married to a Thai, I'm trying my best to understand all things Thai so our relationship will not be hurt by my lack of knowledge of Thai culture.
This book helps.