There would be loads of possiblities of groups that could be targeted. The sort of people who dont want to stay in beach holiday type hotels but want to experience other types of holidays.
Mountain biking, hiking, rock climbing, bird watching, skiing, loads of possiblities.
If these things were offered in an eco friendly environment it would be a big bonus.
By offering a wide range of activities there should be a steady flow of clientelle all year round