Olympics and Queen’s Jubilee enhance UK reputation

by Ray Clancy on December 25, 2012

Olympics and Queen’s Jubilee enhance UK reputation

The Olympic Games and the Queen’s Diamond Jubilee have enhanced the UK’s reputation and created substantial new interest in the country as a place to live, study and work, new research shows .  The research, carried out for the British Council by Ipsos MORI among 8,000 adults in 11 key overseas economies including the US, China, India and Russia, reveals that the London 2012 Games have had a major overseas impact.

It shows that two thirds, some 64%, said that the UK did a good job at organising the Olympics and 44% said that the UK has a greater influence over world affairs as a result.  Some 36% said the 2012 Games have made them more likely to visit the UK and 35% said the Games have made the UK more attractive to them as a place to do business or study. More than half of the people questioned said the Olympics and Paralympics have made them think more positively about how the UK views disability, as well as being more positive about the UK’s sporting prowess, the arts scene and the nation’s friendliness.

The Queen’s Diamond Jubilee also contributed to improved perceptions of the UK on a smaller scale after more than a quarter of people questioned, 27%, said they had experienced or been aware of the Jubilee in some form and, of those, 31% said they think more positively about the UK as a result, with only 3% saying that it has had a negative effect on their perceptions of the UK.

‘To know us is to love us and this year the UK has got everything right in turning some great national moments into global celebrations of excellence. The challenge now is to stay on top of the world in 2013. Without a huge global event like the Olympics next year, we need to keep on finding smart new ways to share our soft power assets: English, our education system, our vibrant arts scene and our entrepreneurial spirit to name but a few’ said John Worne, the British Council’s director of strategy.

Quote from ExpatForum.com : “I am applying to UK tourist visa along with my wife and wanted you get your valuable inputs on our chances of getting tourist visa. I am presently in India and am planning to visit my cousin in the UK in October for 16 days with my spouse. My cousin (a permanent resident) has provided me a scanned copy of invitation letter.”

Geographically, the research shows a particularly high impact in India where more than three quarters believe that the UK did a good job at organising the Olympics and two thirds are more interested in doing business with or studying in the UK as a result. People in China, which hosted the 2008 Olympics, were least likely to be positive about the UK’s job of organising the 2012 Games but 43% still believe that the Games have improved the UK’s influence over world affairs.

‘These results confirm the great year that Britain has had on the world stage, but now comes the hard work to turn that global spotlight into visitors. We have spent much of the year developing a tourism strategy for Britain which is capable of delivering a sustained legacy from 2012’s remarkable events’ said Sandie Dawe, chief executive at VisitBritain.

‘As things stand we are at the pinnacle of our profile overseas. These spectacular events created a once in a lifetime year for the British and a year in which our country has never looked so good to viewers around the world. That publicity will be harnessed by VisitBritain to drive visitors here in the years to come’ she explained, adding, ‘For 2013, we are forecasting international tourism to Britain will grow by 3%, meaning almost one million extra visitors to the UK who will spend a record £19 billion for the very first time. Early signs are good and international tourism can certainly deliver’.

{ 2 comments… read them below or add one }

....... December 25, 2012 at 1:47 am

Are you kidding me???!!!

The Queen is a perfect example of one of the reasons why the UK is one of worst places to live. The Monarch continues to sponge off the British tax payer while dozens of British people are struggling to find work and now record level of people going to food banks.

The UK is a disgraceful country dominated by elitism, racism and class warfare. All of my friends have moved off to America, Canada and Australia not just because of the horrible weather, but also due to the VERY LOW standard of living and unfairness that we have to deal with in this country.

-The UK has one of the highest expatriate numbers in the world.
-The UK is RIFE and DOMINATED by class warfare, snobbery, racism and elitism in every industry
-The UK has one of the HIGHEST unemployment rates in the world
-The UK is OVERCROWDED due to the FAILURES and DAMAGE committed by the previous Labour Government
-The UK has one of the HIGHEST deficits in the history of the Western world
-The UK one of the worst and unfair legal systems in the world, where it has implemented secret trials and web monitoring
-People in the UK now have to work for welfare, thus essentially eliminating a welfare system
-The UK's homeless and crime stats are increasing
-The UK's Government is filled with scandals and corruption being uncovered all the time
-The lack of opportunities have decreased in the UK and the social and economic inequality gap is widening and increasing everyday
-The UK has a VAT rate of 20% and very bad GDP rate.


Bob December 26, 2012 at 4:45 am

The UK did the Olympics tradition proud.


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